I flew with my 2 little girls by myself and everyone was so kind and helpful. By putting humor at the top of its list of recruiting and hiring criteria, southwest has found a way to nourish joy, pride, and just plain fun in. A book that provides some rich insights into what makes southwest airlines one of the most successful and consistent airlines in the industry. If you look at southwest airlines, and i admire what th. Southwest airlines crazy recipe for business and personal success is. Ken blanchard, coauthor of the one minute manager full of original insights, upbeat stories, and concrete suggestions, nuts. This shows the progression of southwest airlines in the form of a tribute. Southwest says it served 106 million peanuts last year. By sidestepping reengineering, total quality management, and other management philosophies and. Technically, this book is about southwest airlines, or to. Southwest residual travel funds from a previous reservation that are applied toward a business select fare will be refunded as residual travel funds. No cancel fees earn 12 rapid rewards points per dollar.
The particular culture that kelleher instills southwest with is described completely in the leadership style servant leadership. Nuts southwest airlines crazy recipe for business and. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years ago, however it captures some toolscharacteristics of a topnotch organization that can be used to win as an underdog. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical.
If youre interested in making your employees and customers raving fans of your business, nuts. Southwest airlines is the worlds largest lowcost airline. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year. Freiberg, jackie and a great selection of similar new, used and collectible books available now at great prices. Southwest airlines crazy recipe for business and personal success best book, read online nuts southwest airlines crazy recipe for business and personal success kevin freiberg ebooks, nuts southwest airlines crazy recipe for business and personal success pdf read online, download best book nuts. Apr 27, 2007 southwest airlines today celebrates the oneyear anniversary of the launch of its blog, nuts about southwest, which allows customers to take a peek inside the culture and operations of southwest airlines. The book reads like a good novel and worked really well as a bed time story book for me. Mar 07, 2018 southwest airlines crazy recipe for business and personal success. Kevin and jackie freiberg began studying southwest airlines when kevin was a doctoral student.
Southwest airlines will stop serving peanuts on flights starting august 1. A 1995 book about the company bears the title nuts. The book is filled with anecdotes and first hand experiences of employees and customers that demonstrates the lengths to which southwest goes in ensuring legendary service to its customers and employees. Our customer relationsrapid rewards folks want to assist you, and you can contact them by mail at southwest airlines, customer relationsrapid rewards, p. Pdf nuts southwest airlines crazy recipe for business and. One of the best things about southwest has been the generous rewards policy. Nuts southwest airlines crazy recipe for business and personal success is a 1996 nonfiction book by kevin and jacquelyn freiburg, published by bard press. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years. About nuts twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year. Southwest airlines brings back its beloved peanutsbut not. I picked up this book from the recommendation of mohnish pahrai. Ebook download nuts southwest airlines crazy recipe for. Nuts about southwest is a virtual focus group, allowing southwest airlines to obtain immediate and passionate feedback from both customers and employees at an extremely low cost. Berkshire hathway had also invested in a few american airlines including southwest.
Pdf nuts southwest airlines crazy recipe for business. The airline was established on march 15, 1967 by herb kelleher as air southwest co. Reusable funds for up to 12 months if you cancel your flight, 100% of your ticket can be applied to future travel. The airline said it wanted to create an environment where all customers including those with peanutrelated. Now, the secrets of southwest airlinesrated one of the ten best companies to work for in america are. Southwest has donated 10,000 roundtrip tickets to nearly 80 nonprofit hospitals and medical transportation organizations across north america, easing the burden of travel for medical patients and their caregivers. Southwest airlines crazy recipe for business and personal success is the book for you. Southwest airlines says it will stop serving peanuts. The remarkable story of the countrys most successful airline and herb kelleher, the ceo who built it with integrity, guts, and nuts. You can now use the check boxes to optin and optout of southwest in a nutshell.
If you take time to read only one business book this year, i strongly encourage you to read nuts. The second was uncontainable by kip tindell, the recently retired ceo from the container store. This lively, funny and, at times, moving book is full of information about the origins of southwest airlines, what makes it unique and how it fights hard to keep its familybased culture, despite having more than 33,000 employees. Southwest airlines crazy recipe for business and personal success. If you want to learn more about this fascinating airline, then nuts. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies employed. It was originally launched as a means of giving our customers a look inside southwest s culture and operations by allowing users to interact. Apr 04, 2015 since reading about herb kelleher and his company southwest airlines in the book nuts several years ago i have been enamored with their company. Sep 23, 2019 according to usa today, its own corporate blog was written under the name nuts about southwest, and a 1998 book about the company was called nuts.
Jul 10, 2018 a 1995 book about the company bears the title nuts. Their business model has been replicated many times all over the world, but no one has been able to replicate its success. And management consultants kevin and jackie freiberg have written nuts. On the left navigation, click on account details to expand the options. To take advantage of these benefits, see a southwest agent at the airport. According to usa today, its own corporate blog was written under the name nuts about southwest, and a 1998 book about the company was called nuts.
Southwest airlines brings back its beloved peanutsbut not on. Its a joy to read about a company that values freedom, creativity, people and, yes, love. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. Jackie freiberg describes the events and people who shaped the culture, character, and personality of southwest airlines, discusses the main elements of the companys success, explores the way leadership is.
Southwest airlines believes that failure to nourish and encourage lightness in the workplace not only undermines productivity, creativity, adaptability, and morale, but also can drive people crazy. Although much has been written about the worlds most successful airline, nuts. Southwest will stop serving peanuts on all flights to. Southwest airlines crazy recipe for business and personal success kevin freiberg, jackie freiberg please order yourself a copy, only a few dollars plus shipping, while you wait. And, with 45 consecutive years of profitability in an industry. Southwest airlines introduces a significant upgrade to its awardwinning corporate blog, nuts about southwest. Nuts southwest airlines crazy recipe for business and personal success 9780767901840 by freiberg, kevin. Southwest airlines crazy recipe for business and personal success, kevin and jackie freiberg, came up with a captivating and hilarious book that reveal the ingredients that have made southwest airlines such a consistent success story. I just finished a great book that really digs into the history of swa.
Welcome to the nuts about southwest blog southwest airlines. Great book on the history and culture of southwest airlines. Southwest airlines crazy recipe for business and personal success by kevin frieberg and a great selection of related books, art and collectibles available now at. I have often booked a flight on your airline even if it has been a more expensive option because of the great rewards program it inspired a lot of loyalty. Stephen covey, author of the seven habits of highly effective people the story of southwest airlines is as much fun to read as it is reader friendly and useful. Nuts southwest airlines crazy recipe for business and personal success freiberg, kevin.
The story of southwest airlines management concepts. The fact that it is becoming increasingly difficult to book tickets using rewards passes is ridiculous. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies. Apr 29, 2011 this shows the progression of southwest airlines in the form of a tribute. Nuts about southwest began in april 2006 as one of the worlds first company blogs.
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